Lance Hood:               Richard, can repeat that for everybody who might have been sleeping? When, instead of thinking about being broke in most cases you’ll instantly overnight have a pay raise, and then at the end when you go to sell the business you’re going to sell it for more than you bought it for, and you didn’t even put much of your own money in it.

Richard Parker:           That’s exactly what happens, not only that you have a pay raise, it could be exponential. And the thing is you’re getting paid immediately. So you’re getting into the place, you’re getting the keys on Monday; you’ve got immediate cash flow. The business you’re going to buy because there’s a leverage with seller financing you’re going to - almost every single case, I mean I can’t even remember the last time I had a client who went backwards.

                                    In nearly every single case, I mean the goal is, you’re getting it on Monday, you’re salary that following week that you take out of the business is a heck of a lot more than you were getting paid as an employee. That’s the goal.

                                    So not only are you taking more, then you have all the tax advantages of owning your own business that start from day one, and down the road you’re going to sell that business and it’s going to be worth two, three, four times more than you bought it for if you build the business. If you don’t, right, if you just build it marginally, for every dollar you build you’re going to get $2, $3, and $4.

Lance Hood:               And you already have a working business with customers coming in.

Richard Parker:           Yes,. Let’s talk about a terrible worst case scenario -  someone who doesn’t build the business at all. Well, from day one you’re making more money, I mean that’s a no-brainer, because you’re working at a job making $60,000 a year. The idea is you’re getting into business that overnight’s paying you $100,000. Sounds better doesn’t it? That’s the first thing. So you’re making money from day one.

                                    You’re putting down between 20 and 70% of the purchase price. I’m going to give you a huge range and sort of, I’ll cover all the naysayer’s, right. So you’re putting down a significant amount of money, or a little bit of money, whatever the case is you’ve got this massive range that you could potentially put down. And I’ll cover again, everybody who doesn’t follow the math.

                                    When the time comes for you to sell the business, even if you didn’t grow the business, you’re getting all the money back, more than you put down because if you buy a business for $200,000 and let’s say you - we’ll pick a 50% number. You put down $100. You’re getting money from day one as a salary. When the time comes to sell the business you’re selling it for $200,000.

                                    Again, let’s say you don’t grow the business, you’re selling it for $200,000 again, even if you finance the next guy you get all your money back that you originally put down, plus you’re getting another $100,000. So I mean there’s no other investment that comes close.

The numbers are staggering how attractive they are. I mean we just walked through that. But then you also add to the fact that you’ve gone from a job you absolutely hate. And again, I’ve seen in the polls, 74% of the people hate their jobs. So you’ve gone from a job that you hate to a business that you own. You’re controlling your own destiny. There’s nobody standing around with a ceiling on top of your head saying, “Sorry you can’t go past this point.” You can bust through any ceiling that you want. You’re controlling your entire destiny.

                                    You’re helping the lives of others. You’re improving your family’s lifestyle and you’re building tremendous value for your retirement. And the best about all of it no matter how great all of those bullet points are, the best, single best thing about everything, about all of those, I mean better than all of those is the fact that you’re going to get up every morning and love what you do? I mean, how wonderful is that?

I’m not trying to be like a preacher on a stump, right? I’ve lived this; I’ve seen this over and over and over again. I see it everyday. All of those wonderful attributes, the financial attributes where you’re getting money from day one. More money than you made tomorrow. All of those wonderful benefits that come with business ownership. I personally think the best part of all of that is that you love what you do everyday.

Lance Hood:               People have been told for so long that buying a house is a good investment. You know, you buy a house and then in 10 or 20 or 30 years you get all the money back or even more than you paid for it so people look at it like you’ve been living in your house rent free. But the thing is, if you use that same money to buy a business versus getting a bigger home, not only are you going to get all your money back and more, but you’re going to get an instant paycheck.

You don’t get paid to live in your own house.

Richard Parker:           The one thing that people always miss is after you sell the house, unless you are dead, you don’t have use of the money. I mean, you’ve got to live somewhere. So it’s not just like you’re taking that money and putting it in the bank. You’re either …

Lance Hood:               Right.

Richard Parker:           … taking it, rolling it into a new house, you’re taking it and paying for rent. It’s assisted living; it’s a senior citizens home. I mean, you need that money to live. Right? It’s not like you’re just getting it and you’re pocketing it and then saying, “Where are we going to go live? In a box?” I mean, you’ve got to use that money. So - exactly as you articulated, all that time where you’re building this value, and you’re making more money than you made before you were making money, you’re able to afford and pay for that house, so that is being taken care of. Then you’re selling this business, you’re getting this whack of cash. You have complete use of that cash because parallel to all of that you still bought the house. I mean, it’s very simple. Make the argument for me about buying a house versus buying a business and I will show you over and over and over again as we just identified that it is infinitely better to purchase a business as opposed to a house if you have those two choices. Because no matter - build the business and you’ll buy any house you want. When you buy the house you’re stuck paying a mortgage and you don’t have any money left to buy a business.

Lance Hood:               Right. A house sucks down your money while a business makes you money.

Richard Parker:           Yeah, I mean it’s an asset. I agree with that. I mean, and people - it’s wonderful to own a home. I mean, I remember buying my first one. It was one of the greatest days of my life. I mean it was just wonderful. But as far as if people are looking at this from an investment perspective and from a feel good life perspective, nothing comes close.

And what is really cool about it, is that it is within anybody’s reach. There is no argument that can be made by anybody regardless of their pedigree that can dissuade the facts of what we just presented. And I’m just again, it’s not preaching. This is living, breathing proof. This is data, this is facts, this is actual, this happens, this is doable.

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