Lance Hood:               I like how everything you teach is just commonsense. There aren't really any tricks; it's just a lot of commonsense.

Richard Parker:           Well you know what? It is commonsense and what I have found is, and I'm no smarter than anybody else, but what I found is that people try to over engineer things, number one.

                                    So common sense is how to go through it. It's based upon a career's worth of experience, but what we've done is reduce it to very simple steps that just make sense because we've done this for all these years and it is a commonsense approach. And that's the beauty of what we do moreover, if you look at any businesses that have crazy success they're generally not that difficult. They're just simple businesses.

                                    In the process of buying a business it's really the same thing. It's commonsense that you need to follow to be successful and the only thing that's missing is people haven't had the experiences to be able to assemble that commonsense, so we just drop it into their laps. You follow it you're going to be successful. I'll bet on it every time.